About

In need of help tackling those important marketing projects or with your day-to-day needs? With decades of experience and expertise, Cascade Creative Marketing and Communications can handle it for you.

We are professional, meticulous, deadline-driven, budget-conscious and image-savvy. With a broad background in marketing and communications, our experience includes decades working in both the public and private sectors, on both the client and agency sides.

And with our extensive list of creative alliances, we have the connections to other industry professionals – graphic designers, web developers, photographers, printers and more – to help make your project a success.

At Cascade Creative, we believe in clear, crisp communication, integrity and openness, and enjoying what we do – and we like to work with clients who feel the same.


Services

Cascade Creative was born out of the talents of Lisa Michaels, a freelance marketing and communications professional with more than two decades of experience.

Our areas of expertise include marketing services such as:

  • project management
  • writing, editing and proofreading
  • strategic marketing and communications
  • print production and publication management
  • corporate communications
  • public and media relations
  • direct mail and event management
  • social media marketing

Underlying all these marketing tactics is writing – it is central to every single tactic that you choose to implement. Your message should flow effortlessly from one piece to another to ensure a consistent marketing message, just like a cascade of flowing water. We have written hundreds of marketing pieces, including:

  • websites and individual webpages
  • brochures and catalogues
  • direct mail letters and postcards
  • newsletters and enewsletters
  • articles in industry publications
  • reports and white papers
  • press releases and public service announcements
  • social media postings
  • and many more

And don’t forget about proofreading! Typos and errors indicate to a potential customer that you may be sloppy and unprofessional. Don’t lose credibility – ask me to proofread a sample piece at no charge.

About Lisa

Lisa headshot cropped

Committed to a entrepreneurial lifestyle with a healthy dose of travel, Lisa has run her own businesses for more than two decades. With a broad background in marketing and communications, Lisa is an experienced project manager, able to strategize, plan and follow-through with any type of marcom project.

Click here for my LinkedIn profile.

In my free time, I love to travel. As a marketing consultant and writer, I can work from anywhere. Have laptop, will travel! I’m already working on my next road trip, especially one where I can combine my love of history with the chance to soak up a new culture.

Clients & Awards

My Clients

While many of my clients are in the public service sector, I enjoy working with any client with a neat project. Click the links to see some of the work I’ve done for my clients.

  • Caju Creates
  • Chris Noon Design
  • Brand Culture
  • Capture Creative
  • Viral Essence
  • Gluskin Sheff
  • Print Panther
  • Palmese Photo Design Group
  • Chef David Adjey
  • Region of Peel – Public Works Department
  • City of Mississauga – Economic Development Office
  • Canadian Urban Transit Association
  • Ogilvie Rothchild Inc.
  • Chapman Morris Advertising
  • Canadian Imperial Bank of Commerce

Awards

It’s wonderful to complete a project for a client and then find out we’ve won an award.

For Horizon Utilities:

Gold MarCom award for the Just Ask Us campaign


My work with the dedicated staff at George Brown College resulted in several awards:

Premier's award

Conny Award of Excellence for Programming – Emergency Nursing Program – for the Centre for Continuous Learning

Premier’s Award – Health Sciences – Anthony E. Brissett, M.D. – for the Alumni Association

Premier’s Award – Applied Arts: Creative Arts – Paul Rowan, co-founder of Umbra – for the Alumni Association

Conny award

Conny Award of Excellence for Course Catalogues at Community Colleges

Trillium Award of Excellence for Course Catalogues at Community Colleges

Trillium Award of Merit for Course Catalogues at Community Colleges

Testimonials

It’s been my pleasure to work with some wonderful clients. Luckily, they seem to think I’m pretty great too!

“Great marketing = Lisa Michaels. We’ve worked together for several years, marketing the CRFA trade show, including increasing attendance, promoting special events, celebrity chef demos and competitions, exhibitors, sponsors, and special show features and education programs.”
Christine Emerson
Events Coordinator at the Restaurants Canada Show

“Lisa is a well-rounded communications and marketing pro who knows how to make things happen. She delivers high-quality work on time and on (or under) budget; she brings new ideas to the table; and she has a knack for moving projects forward and resolving problems without ruffling feathers. I had the pleasure of working with Lisa at George Brown College many years ago, and I was thrilled to find out she was available for an ongoing contract with the Restaurants Canada.”
Jill Holroyd
Senior Vice President, Communications and Research, Restaurants Canada

“Lisa Michaels has been an outstanding contributor in supporting my business ventures. She does what she says she’s going to do including the delivery of detailed feedback along with recommendations for moving forward. She has a broad base of experience from which I have drawn. I strongly endorse Lisa and consider her a trusted advisor.”
Vivian Partridge
Principal at Conservation First Solutions Inc.

“I worked with Lisa at Horizon Utilities in CDM Marketing. Lisa provided both strategic and creative direction on developing marketing campaigns. One such campaign that recently won an industry award was the “Just Ask Me” campaign. I found Lisa’s approach to management very  refreshing without micromanagement but also was available to discuss and support my decisions. It was a pleasure to work with her and I thoroughly enjoyed being part of her team.”
Sunil Bechar
Consumer Services Manager at Haldimand County Hydro Inc.

“Lisa developed a branded line of brochures for me when I was with the Canadian Urban Transit Association, the format of which has worked for us for more than five years! She was creative, flexible to meet our demanding timeline and always positive and upbeat. A great person to have supporting your orgnization!”
Nancy Ortenburg
Manager, MiWay Customer Experience at City of Mississauga

“Lisa offers clear and effective marketing ideas directed at the two distinct groups of clients that the Apex trade show must work with; trade show attendees and trade show exhibitors. She is very receptive to the input of others and will examine all promotional avenues during the design process of critical marketing plans. Lisa is reliable, professional and personable. She is great to work with.”
Ellen Scanlon
Exhibitor Services Coordinator at Legault Companies Ltd.

“Lisa is a great business partner and a fantastic source of inspiration. She’s constantly coming up with new ideas to improve and grow our business! She’s always a pleasure to work with.”
Laura Hervieux
Principal and Senior Designer, Capture Creative

“I loved working with Lisa for the two years she and I were involved with the BC CRFA show. She has great ideas, fantastic work ethic and she meets deadlines and always with a smile. I wholeheartedly recommend Lisa’s work.”
Bruce Guerin
Owner, Big Feats Management

“It was a pleasure working with Lisa at Horizon. Every day she brought positivity and a can-do approach to her work. She gave her all in a tough environment, and quickly learned the acronyms and jargon of the energy industry.”
Ryan Bender
Residential Conservation Programs Manager at Horizon Utilities

“It was a pleasure to collaborate with Lisa; her professional approach and unwavering focus on strategic goals and best practices ensured successful project completion and implementation.”
Mark Strozyk
Purchasing Supervisor at SNC Lavalin T&D

“I was privileged to be taught by Lisa when I attended the Editing and Proofreading course at George Brown College. She inspired me and was instrumental in leading me up the path of freelance editing. Thank you, Lisa, for your knowledge, your energy and your enthusiasm.”
Renee Mina
Independent editing/proofreading at Word for Word Editing

Click here to see the testimonials on LinkedIn.

Contact

My office is located in beautiful Oakville, just a few blocks from the lake and surrounded by big trees and green lawns. The dog is sleeping on the lawn and you can just hear the kids at recess in the local school.

Or I might be sitting in a European cafe – have laptop, will travel! I strive to always be planning my next road trip, especially one where I can combine my love of history with the chance to soak up a new culture and practice another language.


Ahh, the joys of a virtual electronic work life…

Let’s chat about how I can help you with your marketing and writing needs.

Drop me an email at lisa@cascadecreative.ca or give me a call at (905) 469-6278.

Or connect with me on LinkedIn or Instagram.