About

Cascade Creative was born out of the talents of Lisa Michaels, a freelance marketing and communications professional with more than two decades of experience.

Committed to a entrepreneurial lifestyle with a healthy dose of travel, Lisa has run her own businesses for more than two decades. With a broad background in marketing and communications, Lisa is an experienced project manager, able to strategize, plan and follow-through with any project, whether marketing or writing services.

As needed for each project, Lisa utilizes her extensive list of creative alliances – graphic designers, photographers, web developers, printers, direct mailing companies, event managers and so many more – to help make the project a success.

Services

In need of help to tackle those important marketing projects or your day-to-day needs? With two decades of experience and expertise, Lisa Michaels of Cascade Creative Marketing and Communications can step in and hit the ground running. My areas of expertise include marketing services such as:
Lisa headshot cropped

  • project management
  • writing, editing and proofreading
  • strategic marketing and communications
  • print production and publication management
  • corporate communications
  • public and media relations
  • direct mail and event management
  • social media marketing

Underlying all these marketing tactics is writing – it is central to every single tactic that you choose to implement. Your message should flow effortlessly from one piece to another to ensure a consistent marketing message. I have written hundreds of marketing pieces, including:

  • brochures and catalogues
  • direct mail letters and postcards
  • newsletters and enewsletters
  • websites and individual webpages
  • articles in industry publications
  • reports and white papers
  • press releases and public service announcements
  • social media postings
  • and many more

And don’t forget about proofreading! Typos and errors in your material indicate to a potential customer that you may be sloppy in other areas. Don’t lose credibility – ask me to proofread a sample piece at no charge.

I am professional, meticulous, deadline-driven, budget-conscious and image-savvy. I have a broad background in marketing and communications, with more than two decades of experience in both the public and private sectors. And I have the connections to other industry professionals to help get the job done, including graphic designers, printers, programmers, photographers and more.

At Cascade Creative, we believe in clear, crisp communication, integrity and openness, and enjoying what we do – and we like to work with clients who feel the same.

Click here for my LinkedIn profile.

Clients & Awards

My Clients

While many of my clients are in the public service sector, I enjoy working with any client with a neat project. Click the links to see some of the work I’ve done for my clients.

Restaurants Canada
Horizon Utilities
Oakville Hydro
Town of Oakville
Joseph Brant Hospital
George Brown College
DeLaval Canada
City of Burlington
Peel Children’s Water Festival – Region of Peel
St. Mildred’s-Lightbourn School
Burlington YouthFest
Palmese Photo Design Group
Veridian Connections
Chef David Adjey
Region of Peel – Public Works Department
City of Mississauga – Economic Development Office
Canadian Urban Transit Association
Ogilvie Rothchild Inc.
Chapman Morris Advertising
The Tax Management Centre
Canadian Imperial Bank of Commerce

 

Awards

It’s wonderful to complete a project for a client and then find out we’ve won an award.

For Horizon Utilities:

2015 Gold MarCom award for the Just Ask Us campaign

MarCom-logo

My work with George Brown College resulted in several awards:

2002 Conny Award of Excellence for Programming – Emergency Nursing Program

~ for the Centre for Continuous Learning

2002 Premier’s Award – Health Sciences – Anthony E. Brissett, M.D.

~ for the Alumni Association

2001 Premier’s Award – Applied Arts: Creative Arts – Paul Rowan, co-founder of Umbra

~ for the Alumni Association

Premier's award

I won three provincial awards in two years for my work at George Brown College:

~ 1995 Conny Award of Excellence for Course Catalogues at Community Colleges

~ 1995 Trillium Award of Merit for Course Catalogues at Community Colleges

~ 1994 Trillium Award of Excellence for Course Catalogues at Community Colleges

Conny award

Testimonials

It’s been my pleasure to work with some wonderful clients. Luckily, they seem to think I’m pretty great too!

Click here to see the testimonials on LinkedIn.

“Lisa Michaels has been an outstanding contributor supporting my business ventures. She does what she says she’s going to do including the delivery of detailed feedback along with recommendations for moving forward. She has a broad base of experience from which I have drawn. I strongly endorse Lisa and consider her a trusted advisor.”
Vivian Partridge
Principal at Conservation First Solutions Inc.

“Great marketing = Lisa Michaels. We’ve worked together for 3 years, marketing the CRFA trade show – including increasing attendance, promoting special events, celebrity chef demos and competitions, exhibitors, sponsors, and special show features and education programs.”
Christine Emerson
Events Coordinator at the Restaurants Canada Show

“Lisa is a well-rounded communications and marketing pro who knows how to make things happen. She delivers high-quality work on time and on (or under) budget; she brings new ideas to the table; and she has a knack for moving projects forward and resolving problems without ruffling feathers. I had the pleasure of working with Lisa at George Brown College many years ago, and I was thrilled to find out she was available for an ongoing contract with the Restaurants Canada.”
Jill Holroyd
Senior Vice President, Communications and Research, Restaurants Canada

“Lisa developed a branded line of brochures for me when I was with the Canadian Urban Transit Association, the format of which has worked for us for more than five years! She was creative, flexible to meet our demanding timeline and always positive and upbeat. A great person to have supporting your orgnization!”
Nancy Ortenburg
Manager, MiWay Customer Experience at City of Mississauga

“Lisa is a great business partner and a fantastic source of inspiration. She’s constantly coming up with new ideas to improve and grow our business! She’s always a pleasure to work with.”
Laura Hervieux
Principal and Senior Designer, Capture Creative

“I loved working with Lisa for the two years she and I were involved with the BC CRFA show. She has great ideas, fantastic work ethic and she meets deadlines and always with a smile. I wholeheartedly recommend Lisa’s work.”
Bruce Guerin
Owner, Big Feats Management

“It was a pleasure working with Lisa at Horizon. Every day she brought positivity and a can-do approach to her work. She gave her all in a tough environment, and quickly learned the acronyms and jargon of the energy industry.”
Ryan Bender
Residential Conservation Programs Manager at Horizon Utilities

“Lisa offers clear and effective marketing ideas directed at the two distinct groups of clients that the Apex trade show must work with; trade show attendees and trade show exhibitors. She is very receptive to the input of others and will examine all promotional avenues during the design process of critical marketing plans. Lisa is reliable, professional and personable. She is great to work with.”
Ellen Scanlon
Exhibitor Services Coordinator at Legault Companies Ltd.

“I worked with Lisa at Horizon Utilities in CDM Marketing. Lisa provided both strategic and creative direction on developing marketing campaigns. One such campaign that recently won an industry award was the “Just Ask Me” campaign. I found Lisa’s approach to management very  refreshing without micromanagement but also was available to discuss and support my decisions. It was a pleasure to work with her and I thoroughly enjoyed being part of her team.”
Sunil Bechar
Consumer Services Manager at Haldimand County Hydro Inc.

“I was privileged to be taught by Lisa when I attended the Editing and Proofreading course at George Brown College. She inspired me and was instrumental in leading me up the path of freelance editing. Thank you, Lisa, for your knowledge, your energy and your enthusiasm.”
Renee Mina
Independent editing/proofreading at Word for Word Editing

“It was a pleasure to collaborate with Lisa; her professional approach and unwavering focus on strategic goals and best practices ensured successful project completion and implementation.”
Mark Strozyk
Purchasing Supervisor at SNC Lavalin T&D

Contact

My office is located in beautiful Oakville, just a few blocks from the lake and surrounded by big trees and green lawns. The dog is sleeping on the lawn and you can just hear the kids at recess in the local school.

Lisa Michaels
Ahh, the joys of an electronic work life…

 

Send an email to lisa@cascadecreative.ca or give me a call at (905) 469-6278.